The Amazon Effect
As Amazon continues to expand its vast retail empire, luxury fashion brands are identifying ways to either compete or collaborate with the e-commerce juggernaut. With the addition of efforts like Amazon Prime Wardrobe, its try-before-you-buy fashion service, and its shoppable social feed, Spark, it’s clear Amazon has major ambitions within the fashion industry. Now traditional luxury retailers are being forced to adapt, as they realize that Amazon’s deals, convenience and speed are largely unmatched. As a result, brands must decide if they use Amazon’s power to their benefit, or forge their own path alone.
Join us at the Glossy Summit this spring as we discuss these trends and what they will mean for fashion, luxury and beauty marketers going into the future.